Page 32 - Craftcil Feb 2024

feature - 57th IHGF Delhi Fair - Spring 2024

Creating Online Presence through Effective Digital Marketing Techniques

•Website and Blogs • Social Media Marketing • E-mail Marketing • Ads. Creation

9th February 2024: During this seminar on leveraging
digital marketing strategies to establish a robust online
presence, Dr. Bhavleen Rekhi emphasised the intrinsic
connection between digital marketing and the
flourishing handicrafts sector. She shed light on the vast
array of artistic traditions present in every corner of
India, yet the prevailing lack of awareness surrounding
them. In response, Dr. Rekhi advocated for a
transformative shift within the handicraft industry,
emphasizing the pivotal role of digital marketing in
swiftly elevating the global visibility of Indian
handicrafts while nurturing enduring customer
relationships.
Dr. Bhavleen Kaur Rekhi, Corporate Trainer, Professor, Entrepreneur, being
Dr. Rekhi further delved into the transformative
welcomed by Mr. Raj K Malhotra, COA member and Past Chairman, EPCH;
potential of social media marketing, particularly noting Mr. Lekhraj Maheshwari, Regional Convenor, EPCH NWR Region; and Mr. K L
the unfamiliarity of many Indian artisans and craftsmen Ramesh, Convenor, Southern Region, EPCH
with modern technological tools, including social media
She offered valuable insights into website design tailored to
platforms. She elaborated on the
handicraft businesses, emphasizing the importance of
manifold benefits of leveraging
social media channels, elucidating functionality, aesthetic appeal, and user-friendliness.
their capacity to disseminate Dr. Rekhi also demystified the mechanics of SEO (Search Engine
information interactively, cultivate Optimization) and outlined a systematic approach to crafting
viral branding at minimal cost, effective advertisements, encompassing audience identification,
facilitate direct client goal-setting, channel selection, conceptual brainstorming, design,
communication, and effectively and delivery. Her comprehensive presentation emphasised the
showcase products through indispensable role of digital marketing techniques in
compelling visuals and descriptions. Dr. Bhavleen Kaur Rekhi, championing Indian handicrafts and empowering artisans in the
Corporate Trainer,
Furthermore, Dr. Rekhi explored the digital era.
Professor, Entrepreneur
role of digitalization in revitalizing Dr. Bhavleen Kaur Rekhi, Corporate Trainer, Professor, Entrepreneur
India's rich tradition of handlooms. She highlighted how online is a seasoned professional with 23 years of extensive experience
markets offer enhanced visibility across diverse global markets, in marketing, digital marketing, and corporate communication.
empower artisans with greater control over their supply chains, As a corporate trainer, MBA professor, and entrepreneur, she has
and streamline transaction processes. forged valuable connections with esteemed brands such as

Dr. Rekhi emphasised on the indispensable nature of online Google, American Express, TISS, FICCI, CII, Honda, and more.
market access for rural weavers and artisans, enabling them to Dr. Rekhi is actively engaged in training and has a particular focus
scale their enterprises and tap into broader consumer bases. on Artificial Intelligence in the realm of Marketing. Her expertise
Additionally, she juxtaposed the traditional sales paradigm with is sought after in elite business schools in the Delhi/NCR region
the emerging model driven by social networks and social sales. where she imparts knowledge to next generation leaders.

32 CRAFTCIL • February 2024