Page 31 - Craftcil Feb 2024

seminars

System Optimisation for Better Profitability

• Product Development • Effective Marketing• Methodology in Operations and Systems

8th February 2024: While
marketing and getting sales are
crucial , one can earn/save a lot of

money and ship on time by
effectively controlling operations
and systems in a methodical

manner. An insightful talk on this
was delivered by Mr. Ravindra
Sharan, Exporter (Artifacts India)

and Industry Consultant. With a
career spanning corporate
management to corporate gifting

and then to becoming an exporter,
he has leading international brands
as his clients and has won awards

for achieving highest exports in his
Mr. Ravindra Sharan being felicitated by Mr. Vishal Dhingra, Chairman, Buying Agents Association
product category. Based on his
of India; Mr. Raj K Malhotra, COA member and Past Chairman, EPCH; and Mr. O P Prahladka,
journey and industry expertise, he Convenor, Eastern Region, EPCH
shared insights on how an export
effort is far beyond international quality and competitive pricing. A pivotal aspect of the seminar

was the focus on time
The speaker, Mr. Sharan emphasised the potency of leveraging
management, action planning,
various channels such as direct past contacts, buying agents,
and role delineation within
regional offices of large chains, export fairs, direct visits, digital
teams. Mr. Sharan stressed the
marketing, and search engine optimization. However, he also
significance of external agency
illuminated common pitfalls, notably the oversight of execution,
coordination for packaging and
coordination, communication, and post-order execution.
testing, illustrating successful
Stressing the imperative of clarity in product explanations and
collaborations, including those
the utilization of disclaimers to prevent unwarranted claims, he
Mr. Ravindra Sharan, Exporter with Walmart. He also
further emphasized the importance of understanding air freight
(Artifacts India) and Industry
logistics. Moreover, Mr. Sharan emphasized the necessity of highlighted the importance of
Consultant
transparent communication regarding specific objectives and path evaluation, bottleneck
identification, and coordination with buyers, buying agents, and
capabilities, advocating for the provision of samples beforehand
Indian offices.
to foster client trust. Introducing essential tools such as PERT,
CPM, and bottleneck analysis, he aimed to ensure timely In closing, Mr. Vishal Dhingra, Chairman, Buying Agents
shipments and mitigate risks. He elucidated alternative methods Association of India (BAA)who has collaborated with Mr. Sharan
for receiving advance payments and provided a comprehensive for the past 30 years, offered valuable insights and practical
overview of the order receipt process. strategies for optimizing systems to augment profitability.

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