Page 8 - Craftcil Aug & Sep 2023

feature -2nd Khilona-India Toys & Games Fair

Exclusive opportunity for MSMEs and skilled Apt platform to showcase capabilities and

toy craft artisans to engage with engage with buyers from the world over
international markets I am very happy to learn that
stakeholders from this industry
Under the dynamic leadership are getting an apt platform to
of Hon'ble Prime Minister Shri
showcase their capabilities and
Narendra Modi ji, the engage with buyers from all
Government of India is taking
over the world in the three
several initiatives to develop, day fair.
promote, and enhance
competitiveness of our Smt. Darshana V I am being informed that this
indigenous toy industry. This Jardosh fair aims to boost toy
Shri Piyush Goyal Union Minister of State manufacturing in India and
includes promoting made in
Union Minister of for Railways and improving its existing market
India toys, designing toys
Commerce & Industry, Textiles, Govt. of potential & share in the long
based on Indian values,
Consumer Affairs, Food India run. Khilona is structured with
& Public Distribution culture and history, exhibitors, STEM toys and toy
and Textiles, Govt. of monitoring the quality of toys
craft demonstrations, seminars and knowledge
India amongst others. The
exchange sessions. Besides the big manufacturers, I
development of this industry
am sure that this fair will provide the much needed
is in line with Hon'ble Prime Minister's vision of
market linkages to micro, small and medium
'Vocal for Local' and 'Make in India' for the world.
manufacturers as well to a large number of artisans
This fair will provide an exclusive opportunity to our
who are engaged in the production of traditional
toy manufacturers which primarily include MSMEs and heritage toys.
and skilled artisans to expand their engagement
With the hope that all participants would utilize
with international markets by establishing requisite
this opportunity to showcase their best to the
market linkages. It will also help participants learn
buyers and strive to achieve markets for their
about new trends and opportunities emerging in
products, I wish all the success to the exhibitors,
the toy sector. I congratulate EPCH for their efforts
overseas buyers and the organizers. I wish the event
in organising the fair and wish the fair a grand
a great Success.
success.
Artisans, start-ups and big players congregated, offered India’s

diverse manufacturing base to the world

Khilona-India Toys and Game Fair is the first B2B show of its has vast potential to fulfill a significantly bigger portion of the
kind to bring together an all-inclusive cross section of toy global toys & games trade and also cater to the fast growing
manufacturers from every corner of India. This fair enhanced and expanding domestic market.
the toy manufacturing sector in India and aimed to increase As part of the ‘Aatma Nirbhar Bharat’ campaign, the Hon’ble
their existing Indian market share. Prime Minister has urged all the stakeholders to explore the

The Indian toy and games industry is aiming and gearing up to hidden potential of India’s toy industry by creating an identity
be on a past growth trajectory. India uniquely has heritage, for it as India has the ability to become a major player in this
skills, materials as well as technology that strongly supports sector. Youngsters, Start-ups and Entrepreneurs have the ability
volume production of both traditional and modern toys. India to achieve the successes no one can ever imagine. All the industry

8 CRAFTCIL • August-September 2023