Page 5 - Craftcil Aug & Sep 2023

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With focus on appeal, usability, learning and commercial in toys & games as well as India realising its full potential in
viability Khilona-India Toys & Games Fair congregated a full manufacturing for this segment, with an aim of becoming a global
spectrum of India’s toys & games manufacturing industry, with sourcing hub in this segment. Under the PM’s vision, India has a
200+ businesses. The 12 display categories at the fair covered 24 strong focus on upscaling and upgrading the toys & games sector
product categories to feature puzzles & board games, soft toys & to increase manufacturing and exports multi-fold. Besides, many
play sets, ride-on & pull-along toys, educational & learning games, companies are emerging in the sector and several new products
stem toys and games, subscription & hobby kits, cycles & paddle are being developed. Some of these featured among Khilona’s
wheels, handmade & craft toys, electronic & precision toys, exhibitors.
collectibles & vintage toys, outdoor leisure & games, sustainable
Besides indigenous brands and products, there were OEM
& eco-friendly toys.
manufacturers who are suppliers to leading global brands and
With a varied array of exhibitors from various segments of are adding capacities at speed. This B2B fair is on its way to become
the industry, Khilona was a major platform for exploring the latest instrumental in increasing India’s role in the global supply chains
trends, designs, and advancements in toys and games. Visitors by enabling toy manufacturers, predominantly the MSMEs and
could see India’s strengths in innovations and high precession traditional practitioners, with the necessary market linkages to
manufactured toys alongside traditional toys & games as well as enhance their traction in overseas markets and India’s share in
collectibles. global toys & games trade. Other key drivers include the increased
awareness on toys having a positive effect on child development,
Vibrant Theme Areas highlighted India’s toy making clusters
growth of e-commerce as a sales channel and the veteran artisans
& hubs including regional toy making crafts and heritage dolls
of India with their toy legacy of over 5000 years.
like Channapatna lacquerware toys, Kondapalli wooden toys,
Ettikopaka lacquerware toys, Varanasi wooden toys, Asharikandi Khilona-India Toys & Games Fair was organised by EPCH with
terracotta toys, Jaipur kathputli, Kinhal wooden toys, Nirmal active support from Ministry of MSME, Ministry of Commerce and
wooden toys, Tanjore terracotta dolls, Indore leather toys, Ministry of Textiles, Govt. of India.
Cuddapah Raja Rani wooden dolls, Chitrakoot wooden toys,
For buyers and traders from across the globe, Khilona was an
Bishnupur toys and dolls.
exclusive opportunity to network and partner with traditional,
A Panel Discussion titled, ‘Made In India Toys-Inspiring modern as well as upcoming toy manufactures; understand from
Creativity and Encouraging New-Age Innovation’ with experts eminent industry experts and academics about various key
from the industry was also conducted during the show. aspects related to the Indian Toys & Games Industry; learn about
new trends & opportunities; and create strategic B2B alliances.
Khilona - India Toys & Games Fair is in sync with Prime Minister,
Narendra Modi’s vision of ‘Vocal for Local’ and ‘Atma Nirbhar Bharat’

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