Page 20 - Craftcil Feb 2024

feature - 57th IHGF Delhi Fair - Spring 2024

Representation on Relaxation

for exporters under MSME
provision pertaining to timely
receipt of payments submitted by
Mr. Dileep Baid, Chairman, EPCH to
Shri Ghanshyam Ojha, All India
President, Laghu Udyog Bharti; and
Shri Om Prakash Gupta, All India
General Secretary, Laghu Udyog
Bharti at the India Expo Centre &
Mart on 7th February 2024. Also
present were Mr. Avdesh Agarwal, General Secretary-MHEA; Mr. Girish Agarwal, Member COA, EPCH; Mr. Lekhraj
Maheshwari, Mr. Arjun Ranga, Mr. Bishnoi, prominent member exporters; Mr. R. K. Verma, Executive Director, EPCH;
and Mr. Rajesh Rawat Addl. Executive Director, EPCH.

Over the years, the need for packaging has changed from
Innovative Packaging Strategies
simply being transit-worthy for wholesale of products to being
Some companies have simultaneously increased sales, cut aesthetically pleasing and attractive to cater to needs of
costs, and reduced carbon emissions. Their secret - closer attention customers. Then comes, the need of EPR or 'Extended Producers
to design and packaging. Responsibility' that concerns the contribution of the producer of

Packaging of a product does not merely serve the purpose a product to recycle the materials they use in their products and
of packing a product anymore; rather it is a dynamic, multifaceted packaging. The final aspect of packaging encompasses marking
tool of marketing that should be strategically dealt with. Packaging and labelling of a product on its package.
of a product would fulfil its potential only if it has a unique design EPCH had set up a ‘Packaging Booth’ with its packaging
concept, is sustainable, is aesthetically pleasing and is acceptable consultant at IHGF Delhi Fair-Spring 2024. Exhibitors and visitors
by the buyers. It is no longer an art, but includes science and could learn about latest and strategic developments in packaging.
technology too as it has become a tool for
marketing products, says global packaging
consultant, Dr. Madhab Chakraborty.

The most effective packaging is easy to open
& close, protects the product well from any type of
damage and allows it to get a good sleep at night.
Practical aspects of packaging focus on the 4
challenges faced by exporters: 1. To design
Sustainable packaging, 2. Packaging should be
economical, 3. The Face of the package must be
attractive and 4. Waste management or Carbon
footprint management. Besides, the ratio of the
pricing of a product and pricing of the packaging
must be maintained.

20 CRAFTCIL • February 2024