Page 23 - Craftcil Oct 2023

seminars

Crafting Success through Innovative Packaging Strategies

15th October 2023: Dr. Madhab Chakraborty, Joint
Director and Regional Head, Indian Institute of Packaging
(Delhi) (Retd.) and global packaging consultant, through
an illustrated presentation, explained about
understanding consumer psychology; innovations in
packaging & design interventions; effective packaging
design strategies; and essential elements for sustainable
packaging.

The session also saw the participation of Mr. Raj
Kumar Malhotra, immediate Past Chairman, EPCH; Mr. Ravi
K Passi, Past Chairman and COA Member, EPCH; Mr. Lekhraj
The session also saw the participation of Mr. Raj Kumar Malhotra,
Maheshwari, Regional Convenor, EPCH NWR Region; and
immediate Past Chairman, EPCH; Mr. Ravi K Passi, Past Chairman, EPCH; Mr.
Mr. Naresh Bothra, President, IHGF Delhi Fair Autumn 2023
Lekhraj Maheshwari, Regional Convenor, EPCH NWR Region; and Mr. Naresh
and Delhi Fair Furniture, who also shared their insights. Bothra, President, IHGF Delhi Fair Autumn 2023 and Delhi Fair Furniture,
who also shared their insights.
Dr. Chakraborty began his presentation by quoting
the future sales goals of India "3 guna 30 tak" and stated
it is a dynamic, multifaceted tool of marketing that should be
that this goal would be impossible to achieve without the right
dealt with, strategically. He highlighted that the packaging of a
type of packaging. He said, packaging of a product does not
product would fulfil its potential only if it has a unique design
merely serve the purpose of packing a product anymore; rather
concept, is sustainable, is aesthetically pleasing and is acceptable
by the buyers.
The speaker stressed on the fact that a product must be
protected and delivered in it's freshness to the buyers, and a
proper packaging is an essential tool for this purpose. He
demonstrated the various types of packaging currently used and
that can be used taking 2 categories of products into
consideration, i.e. Marble Stone products and Glass Products. He
explained how each product has a different fragility factor,
depending upon its shape, size and weight, and each product
might require a different type of packaging. He suggested that
each packaging must be customised according to the product
and then tested before dispatch.

Thereafter, Dr. Chakraborty described packaging as an art,
science and technology, and defined it as a silent salesman, in
terms of being a tool for marketing the product. Each product
packaging must undergo impact tests and drop tests from
Dr. Madhab Chakraborty, expert on packaging enumerates how different heights, facing different sides and edges to ensure the
one can use innovative packaging to add value to export products product's safety in the final usage and application.

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