Page 21 - Craftcil Oct 2023

seminars

Successful Online Marketing Strategies for Global Growth

14th October 2023: With Mr. Manuj Bajaj,
CEO, GreyBox Technologies, as the guest faculty,
this session was on the rapidly evolving digital
landscape; innovative ways to connect with online
customers; global growth strategies; and gaining
insights into market entry, localization and global
market trends.

In a very interactive and engaging session,
the speaker started with a direct question to the
audience - "what are the biggest challenges faced
by them as an exporter in finding new buyers?"
The explanations and information on the topic
followed as Mr. Bajaj touched upon regional
demographics of India's target import nations,
connecting with sellers, working with them and Manuj Bajaj, CEO, GreyBox Technologies, interacting with the audience during
thereafter, retaining them by keeping one's his presentation, in the seminar on ‘Successful Online Marketing Strategies for
Global Growth’
export company competitive as well as well-
informed of what the buyers want, how to market one's products with to sell one's manufactured products and how much time
and always strive to bridge communication gaps if any. This was will it take to establish a connection with the target buyers.
intercepted with questions from the audience and Mr. Manuj Explaining solutions/voice to find the right countries with the
Bajaj answering them. right buyers and connect with people with the right designation,
the speaker demonstrated a procedure to use the right Google
Mr. Manuj Bajaj detailed about challenges faced in reaching
tools to have a positive impact on exports.
the right buyers with cost of overseas exhibitions being
expensive but not giving positive return on investment for some; He introduced Google ads keyword panel which is the free
where is the demand if there is any, who should one connect tool that tells us about the products being searched and in what
country was it searched more. This provides
exporters with more precision/ better results and
lesser expense. He added on how an exporter
can see demand of the product through a
geographical stand point throughout the world
and all along the year. In specific nations one could
go to specific provinces and specific County where
one's product was search the most. Further one
could also check which companies are already
selling there and in what percentage.

Among other pointers, the speaker shared
that LinkedIn is the best and the smartest platform
to grow a business and how exporters could

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