Page 19 - Craftcil Oct 2023

seminars

process and cargo movement monitoring on a single platform, arriving means of transport ready for unloading at the named
and Identification of cheaper logistics modes. The NLP(National place of destination. The seller bears all risks involved in bringing
Logistics Policy) was explained. Launched in September 2022 the goods to the named place; DFC will mean India's most
it seeks to cut the current cost of transporting India-made goods ambitious Dedicated Freight Corridor (DFC) project that is a
internally and to the world by half, by 2030. This is supported high-capacity railway corridor exclusively meant for
by PM's Gati-Shakti National Master Plan. Part of the policy transportation of goods & commodities. The DFCs are expected
will be DAP (Delivered at Place) that means the seller delivers be game changers in the freight scenario and will
when the goods are placed at the disposal of the buyer on the substantially lower the logistics cost. „

Embracing tomorrow's Aesthetics: Upcoming Decor & Furniture Trends

13th October 2023: Ms. Srishti Srivastava, Business reader and social life, with the help
Development Associate, Fashion Snoops and her colleage, Mr. of AI technology. Hence, serving as
Piyush, through an illustrated presentation updated on the bridge between exploration and
upcoming trends in the furniture creativity.
industry and generally
Detailing the trends, Ms. Srishti
demystified trends for the 2024
Srivastava focused on macro trends,
and 2025 seasons.
as it serves as a foundation and
Introducing their company, inspiration for product launches.
Mr. Piyush shared that Fashion She explained the core trends based
Snoop is a 22-year-old US-based on their research -firstly, there's
trend and design platform ‘Unbound Existence’ which involves breaking away from
serving retailers and conventional life settings due to feeling overwhelmed. Secondly,
manufacturers in 50+ countries. ‘Earth Kind’ emphasizes staying connected to the earth and
They cover markets such as sustainability. Then, there's ‘Soul-Centered’ focusing on
fashion, media, home, calmness and finding one's inner self. ‘Soft Focus’ covers subtle
packaging, beauty, hospitality, and many others. In terms of light, feminine mellow aspects, and mental health. Lastly,
home furniture, they cover interior designing, outdoor ‘Collective Resilience’ explores how we feel as a community,
furnishing, floor decor, kitchen, houseware, etc. Their forecast and more.
research methodology includes research 18 to 24 months in
On design aesthetics, the speaker cited four categories and
advance, focusing on macro trends that lead to cultural
elaborated on two. ‘Sentimental’ emphasizes the emotional
sentiments, moving on to anchor colours, and eventually, design
connection to furniture, conveying emotions and approaches.
aesthetics that become the core of the forward movement. Then,
There are three major categories within this: Craft, covering
they have seasonal narratives that lead to trend stories. Their
wellness, creation, and longevity; Mythology, focusing on
trend platform is divided into three basic criteria: Explore, Track,
storytelling, revival of ancient aesthetics, etc.; and Cinematic,
and Create.
which aims to break monotony, a preference often seen in the
The Explore track consists of foresight, market intelligence, and younger generation. The next category is ‘Immersive,’. It is about
an acid gallery. The Track part includes retail, live social, live the functionality of designs that adapt to specific situations
runaway, and trade show live. Create involves making mood and engage with consumers. The designs are versatile, breaking
boards, rapidly building storyboards, creating dynamic colour boundaries to become more functional pieces. This is what the
maps, design directions, etc. They use market tracking tools, ‘Immersive’ design aesthetics aim to achieve.„

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