Page 6 - Craftcil Mar 2024

n ews highlights

Australia: Funflation continues to be a strong trend in 2024

Many trends from 2023 have carried on into the first quarter into their shopping journey.” The extent of the pandemic
of 2024 with a slightly different meaning, according to Circana’s hangover cannot be underestimated as is clearly shown by the
first FMCG outlook report for the Australian market. Funflation strength of the funflation trend, adds Leathwood. With big spend
spending is one trend that has carried through to 2024 as items like overseas travel still off the books for many
Australian consumers continue to feel the economic pinch in Australians, these consumers are showing a willingness to
this post pandemic world. spend to seek joyful distractions on things like Taylor Swift
concert tickets.
Little luxuries and everyday experiences help lift the mood
and make the mundane more meaningful because huge Social media continues to drive a #lifehacking trend that
expenditure for leisure is no longer a viable option, explains teaches viewers how to turn mundane everyday items into
Circana’s head of media, something more luxurious, thus elevating its value or worth in
insights and analytics for terms of the everyday experience.
Asia Pacific, Alistair This trend, fuelled by Millennials and Gen Z content creators,
Leathwood. “In an is a response to the cost-of-living battle making the everyday
economic climate trending lived experience painful to pay for by optimising it. This is a
towards disinflation, the trend that will continue to grow as more shopfluencers and
idea of value is changing brandassadors flood the social media market space with tips,
as people search for insights and hacks on how to incorporate products and brands
everyday experiences and into our lives on a budget. Their sole focus is to increase
little luxuries as a form of shoppers’ spend on their aligned products and services using
escapism,” it says. Funflation continues to be a strong consumer the power of profile, lifestyle, money-saving tips and
trend as big-ticket expenses continue to be out of reach for entertainment in a manner that achieves virality across online
most Australians. “Shoppers are more actively seeking out value and offline environments. More of this may be expected. „
and modifying their behaviour to incorporate little luxuries Source : www.australiangiftguide.com

Wine-country inspired, Hooker Furniture unveils

Vineyard Row collection

Inspired by California wine country, Hooker Furniture is items found
launching Vineyard Row, a 50-peice whole home collection with throughout
the charm and aesthetic of Sonoma and Napa Valley. Influenced vineyards
by Spanish missions, quaint bungalows and local architecture, such as wine
Vineyard Row offers details such as high-low veneer planking, presses, wine
rustic hammered metal bar hardware, metal stretchers and barrel straps
seeded glass. and post-
Crafted with Pecky Hickory veneers, Vineyard Row is and-beam
construction. With convenient wine bottle storage integrated
available in two finishes: Sonoma, a light and airy vibe, and
Napa, a darker aesthetic. Several pieces in the collection include into multiple pieces throughout, Vineyard Row embodies the
elements inspired by local craftsman-style architecture and spirit of wine country living. „ Source : Furniture Today

6 CRAFTCIL • March 2024