Page 4 - Craftcil Mar 2024

N ews highlights

Trends vs trending: US forecaster explains the difference

and why it matters

Colours, textures and fashion play a significant role in such as “daily moments for rest” and “living distractionless.”
determining what appears on retail floors, but distinguishing One key element of this trend — “rest is a rebellious act” —
between mega trends, macro trends, and design narrative trends creates opportunities in health and wellness categories, but
is an important step toward successful activation in the store Ward added that businesses should recognize that they are
or online, according to Anna Ward of TrendBible. She offered “competing not against other brands, but consumers not
insight into what consumers are looking for and why, connecting spending.”
current events to commerce preferences and a first look at 2025 Owning It
during her keynote presentation, Global Householder Trends: A
Incorporating the “repair, don’t replace movement,” this
View to 2025, at The Inspired Home Show, Chicago.
macro trend speaks to consumers who are thrifty by necessity
“It is important to understand the difference between trends
and by choice. Product priorities might include lifelong
and what’s trending,” Ward said. “We look at how trends unfold.”
guarantees or interchangeable parts. Ward mentioned Sabai
According to Ward, mega trends span 15+ years, while macro
as a furniture brand incorporating this mindset and noted that
trends are determined from mega trend insights and can be
“thriftiness becomes a badge of honor” under this macro trend.
used to build product strategies. Design and narrative trends
Rebellious Creativity
incorporate key materials, colors and seasonal influences and
The fourth macro trend Ward discussed references a
lead to brand, ecommerce and retail activations.
“growing rejection of conformity” and consumers who are
“Our macro reports are the starting point for our forecasts,”
embracing clutter with a goal of finding a home for objects they
Ward said, adding that four of the macro trends for 2025 include
love. “They see home as a place to play, and they don’t want to
Transient Homemaking, Low Desire Living, Owning It and
be told what to like,” Ward said. “This is living with gratitude
Rebellious Creativity.
for we have versus what we want.” For home, Rebellious
Transient Homemaking
Creativity translates into fun, playful designs, interactive dining
Referencing consumers in temporary living arrangements spaces, and creative color blocking for “micro moments of joy,”
by necessity, Ward explained that this macro trend underscores Ward noted. Following the macro trend overview, Ward
a “cost of living crisis” and includes renters, those sharing homes announced TrendBible’s Spring/Summer 2025 trends: Retrofit
with roommates, and young adults in their 20s living at home Club, Home Shores, Estudio Futuro, and Dark Garden. “This is
with parents. She added that more than 160 million Americans driven by the Latino culture, feelings of abundance and
are living under one roof with both their parents and kids sharing positivity, conviviality and community, and artisanal designs,”
spaces. “Seventy-two percent of Gen Z and Millennials in the she said. “Colors are expressive, and you see playful prints like
U.S. are looking for new ways to improve their homes,” Ward batiks. Maximalist décor is thriving in this trend.”
said. “Think DIY projects and creating for the joy of it. For this
Trends showcased in the 2024 Inspired Home Show,
group, adjustable solutions and shape-shifting furniture can
Chicago include, “Fiesta Effect,” meaning consumers are craving
be part of product development.”
dinnerware in vibrant and cheerful colours; Wine is no longer
Low Desire Living a “stuck up” hobby ; With more consumers opting to host both

This macro trend references a growing movement to formal get-togethers and casual dinner parties at home, the
“disconnect,” Ward reported. Noting the rise in popularity of need for more to-go options has also increased; and Asian
“dumb phones,” Ward said this trend incorporates concepts influences in dinnerware. „ Source : www.hfndigital.com

4 CRAFTCIL • March 2024