Page 19 - Craftcil Mar 2024

seminars & workshops

from Jodhpur based exporters. These prototypes were designed to stakeholders in many ways, including providing hands-on
to address the unique needs and requirements of wooden experience in packaging techniques, discovering novel ideas to
handicraft products. The prototypes included Environmentally cut costs and promote sustainability, and promoting the export of
Friendly Packaging Materials, Artistic Packaging Designs, and eco-friendly glass products. The session ended with a Q&A.„
Innovative Product Presentation. The workshop proved beneficial

th
Decorative Handicrafts Products; Jaipur; 12 March 2024

This workshop was organised
with the presence of Mr. Girish Kumar
Agarwal, Member, COA, EPCH; Mr.
Lekhraj Maheshwari, Former
Chairman, EPCH;
Dr. Madhab Chakraborty, Packaging
Advisor-EPCH & Packaging Expert and
over 60 exporters from Jaipur. The
workshop specifically aimed
to address challenges and
opportunities related to packaging for
decorative handicrafts, a niche
segment within the handicrafts
Mr. Girish Kumar Agarwal, Member, COA, EPCH, interacting with the audience at the seminar; Seen next to
industry. The focus was on exploring
him are Mr. Lekhraj Maheshwari, Former Chairman, EPCH; Dr. Madhab Chakraborty, Packaging Advisor-
innovative approaches to packaging
EPCH & Packaging Expert
that enhance the visual appeal of
handicraft products while ensuring protection and sustainability. packaging goes beyond product protection; it creates a lasting
impression on buyers. It can help to protect the product, enhance
Innovative packaging is essential for preserving the beauty
its value, differentiate it in the market, reduce shipping costs, and
and integrity of decorative handicrafts with meeting the demands
increase sustainability.
of modern consumers. Decorative handicrafts are a diverse and
beautiful category that add warmth, character, and a touch of Dr. Madhab Chakraborty, Packaging Advisor-EPCH &
nature to any home décor. The diverse range of handicraft Packaging Expert, informed participants about effective packaging
products originating from Jaipur, includes intricately carved trends for decorative handicraft products, presenting suggestive
wooden furniture, vibrant textiles adorned with traditional block packaging prototypes developed based on exploratory visits and
prints and embroidery, exquisite jewelry featuring semi-precious feedback from exporters. The prototypes included
stones, and intricately crafted pottery and ceramics. This workshop environmentally friendly materials, artistic designs, and innovative
sought to bridge the gap between craftsmanship and effective product presentation. The workshop proved beneficial by
packaging. providing hands-on experience in packaging techniques, offering
cost-cutting ideas, promoting sustainability, and fostering positive
In his address, Mr. Girish Kumar Agarwal, Member, COA, EPCH,
interactions among participants. The Q&A session addressed
emphasised the need for careful consideration in packaging
various questions on packaging techniques, development, and
decorative handicraft products due to their unique characteristics.
marketing, providing valuable solutions. „
Mr. Lekhraj Maheshwari, Former Chairman, EPCH, stressed that

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