Page 18 - Craftcil Mar 2024

S eminars & workshops

Workshops on Innovative Packaging

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Wooden Handicraft Products; Jodhpur; 6 March 2024

Left: Mr. Hansraj Baheti, Member, COA, EPCH & Regional Convenor - North West Region-EPCH, addressing the august gathering alongwith Mr. Radheshyam
Ranga, Prominent EPCH Member; Mr. Nirmal Bhandari, Patron, Jodhpur Handicrafts Exporters Federation; Mr. Naresh Bothra, President Jodhpur Handicrafts
Exporters Federation; Mr. Rajesh Gupta, Member EPCH NWR Mentorship Group; Dr. Madhab Chakraborty, Packaging Advisor-EPCH & Packaging Expert
during Workshop on Innovative Packaging for Wooden Products. Right: Mr. Nirmal Bhandari, Patron, Jodhpur Handicrafts Exporters Federation; addressing
the gathering

EPCH organised a workshop on ‘Innovative Packaging for
Wooden Handicrafts Products’ at Jodhpur, Rajasthan, with the
presence of Mr. Hansraj Baheti, Member, COA, EPCH & Regional
Convenor - North West Region-EPCH; Mr. Radheshyam Ranga,
prominent EPCH member; Mr. Nirmal Bhandari, Patron, Jodhpur
Handicrafts Exporters Federation; Mr. Naresh Bothra, President
Jodhpur Handicrafts Exporters Federation; Mr. Rajesh Gupta,
Member, EPCH NWR Mentorship Group; Dr. Madhab Chakraborty,
Packaging Advisor-EPCH & Packaging Expert and over 80 exporters
from Jodhpur.
In its endeavour to achieve three times exports till 2030, the
Dr. Madhab Chakraborty, Packaging Expert and Packaging Advisor-EPCH,
Council has initiated various hand-holding programs on Design,
sharing insights on the topic
Packaging and Productivity. The workshop's objective was to
impart knowledge to participants on contemporary packaging enhances the visual appeal of handicraft products while ensuring
strategies to improve the sustainability, portability, and consumer their protection and sustainability. Mr. Naresh Bothra, President,
appeal of their products. Wooden handicrafts are a diverse and Jodhpur Handicrafts Exporters Federation (JHEA), said innovative
beautiful category of handcrafted items that add warmth, packaging is an important tool for exporters of wooden products.
character, and a touch of nature to any home décor. These items It can help to protect the product, enhance its value, differentiate
are made from a variety of woods, and are often intricately carved, it in the market, reduce shipping costs, and increase sustainability.
painted, or inlaid with other materials such as metal, shell, or Dr. Madhab Chakraborty, Packaging Expert and Packaging
stone. This workshop sought to bridge the gap between Advisor-EPCH, spoke about the most effective packaging trends
craftsmanship and effective packaging. for wooden handicraft products and what businesses must

Mr. Hansraj Baheti, Member, COA, EPCH & Regional Convenor implement to make their packaging eco-friendlier. He shared
- North West Region-EPCH, in his opening remarks said that this few suggestive packaging prototypes developed based on the
workshop will explore innovative approaches to packaging that exploratory visits undertaken a month ago and feedback received

18 CRAFTCIL • March 2024