Page 50 - Craftcil Feb 2024

E vents overseas

Handicraft Sector represented emphatically at US Trade Show

Sourcing at Magic, Las Vegas, USA; 13 - 15 February 2024
th
th
Magic is a fashion tradeshow in the
United States. Held twice a year (in
February and August), this fashion
marketplace showcases men's, women's,
and children's apparel, footwear,
accessories, and manufacturing resources
from around the world. The recent edition
of the event took place from February
13th to 15th, 2024, at the Mandalay Bay
Convention Center in Las Vegas. At Magic
Marketplace 2024, many unique
communities showcased their luxury Dr. K. Srikar Reddy, Consul General, Consulate General of India, San Francisco, USA, in the presence
of Mr. Harry Singh, Chairman, Las Vegas India Chamber of Commerce & Tourism; Mr. Vikas Goyal,
brands and the latest trends in fashion.
Joint Director, EPCH; participating member exporters and visitors at Las Vegas Convention Centre
Leading peers, entrepreneurs, exhibitors,
and visitors had the unique opportunity to participate in Consulate General of India, San Francisco, USA, in the
educational seminars, special internal networking events, presence of Mr. Harry Singh, Chairman, Las Vegas India
and parties. Chamber of Commerce & Tourism; Mr. Vikas Goyal, Joint

EPCH participated in this show for the promotion of its Director, EPCH; participating member exporters, and
Fashion Jewelry Show - IFJAS (India Fashion Jewellery & visitors. Dr. K. Srikar Reddy, along with other officials, visited
Accessories Show) and IHGF Delhi Fair. The India Pavilion the EPCH pavilion and interacted with participants. They
was inaugurated by Dr. K. Srikar Reddy, Consul General, were highly impressed with the large variety of Indian
handicraft products on display, which included a diverse
array of fashion jewelry, shawls, scarves, high fashion
accessories, and footwear, each reflecting unique Indian
traditions.

Sourcing at Magic is a significant trade show to
showcase the unparalleled beauty and craftsmanship of
Indian handicrafts. The Council's presence at this esteemed
event reflects its dedication to expanding market access
for Indian handicrafts exporters. In this edition, over 90
Indian companies participated, and it was expected that
over 9,400 trade visitors would attend the show. The USA is
a major market for Indian handicraft products, and hence,
"Sourcing at Magic" in Las Vegas, USA, is an important
marketing medium for Indian handicraft companies
worldwide. India's exports of handicrafts to the USA during
Dr. K. Srikar Reddy, Consul General, Consulate General of India, San
the year 2022-23 were Rs. 11,035.60 Crore.
Francisco, USA at an EPCH participant’s stall at the show

50 CRAFTCIL • February 2024