Page 13 - Craftcil Feb 2024

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Launch of new EPCH logo and ‘Design Connect’ platform

Among launches at the fair were the new and futuristic Indian exporters with global design talent and vice versa. This
Logo of the Export Promotion Council for Handicrafts, its Brand distinctive online platform seeks to transform handicraft exports
Book as well as EPCH’s ‘Design Connect’. The new Logo by enabling manufacturers to invest in skilled design
encapsulates EPCH’s commitment to innovation, collaboration interventions. Its goal is to help modernize product lines, making
and adaptability as well as the confidence that it will resonate them more relevant to a wider market. EPCH has already signed
with the changing landscape of the industry and reinforce India’s up India’s premier design institutes like National Institute of
position on the global stage as the world’s core for handcrafted Design; MIT Institute of Design; World University of Design; Atlas
products. The ‘Design Connect’ portal is a gateway to a world of Skilltech University; and Cumulus Association, as academic
design possibilities. It is a well-researched initiative to connect partners in this endeavour.

EPCH WORLD at IHGF Delhi Fair-Spring 2024 • Art of Packaging
• Centre of Excellence for
EPCH World at the fair offered a tour across its initiatives and multi-faceted activities in Competitiveness for SMEs
service of exporters in India and buyers worldwide. About a dozen of its several services
• VRIKSH - Timber Legality
were highlighted at the fair
Assessment and Verification
Scheme
• Testing Facility - Wooden
Handicrafts Carpentry Skilling
• Alternative Timber Species

• EPCH Information Services
• Pashmina Certification Centre
• Design Clinic & Design Register

• Design Connect
• Handicraft ands Carpet Sector
Skill Council
• Sustainability for Greener Future

• Scheme for Regeneration of
Traditional Industries (SFURTI)

CRAFTCIL • February 2024 13