Page 36 - Craftcil Aug & Sep 2023

seminars & workshops

Innovative Packaging for Handicraft Stone Products

th
Workshop at Agra, Uttar Pradesh; 9 September 2023

Dr. Madhab Chakraborty, Packaging Expert and Packaging Advisor-EPCH, addressing the gathering at the seminar in Agra

EPCH organised a workshop on ‘Innovative Packaging for This workshop aimed to address the growing need for
Handicraft Stone Products’ at Agra on 09th September, 2023, sustainable and visually appealing packaging solutions for stone
with an objective to impart knowledge to participants on handicraft products. As consumers worldwide become more
contemporary packaging strategies to improve the sustainability, conscious of environmental sustainability, packaging plays a
portability and consumer appeal of their products. Dr. Madhab crucial role in influencing their purchasing decisions. EPCH
Chakraborty, Packaging Expert and Packaging Advisor-EPCH; recognizes the importance of packaging as an integral part of the
Mr Rajesh Rawat, Addl. Executive Director, EPCH; and over 50 handicraft industry's marketing strategy.
exporters from Agra were present. Dr. Madhab Chakraborty informed the participants about the
most effective packaging trends for handicraft stone products
and what businesses must implement to make their packaging
eco-friendlier. He further shared few suggestive packaging
prototypes developed, based on the exploratory visits undertaken
a month ago and feedback received from this cluster based
exporters at Agra. These prototypes were designed to address
the unique needs and requirements of stone handicraft products.
The prototypes included Environmentally Friendly Packaging
Materials, Artistic Packaging Designs, and Innovative Product
Presentation.

The workshop proved beneficial to stakeholders in many
ways, including providing hands-on experience in packaging
techniques, discovering novel ideas to cut costs and promote
sustainability, and promoting the export of eco-friendly stone
products. Various questions on Packaging techniques, Packaging
Development and Marketing were asked by the participants.
The speakers addressed all the questions and provided
solutions. „

36 CRAFTCIL • August-September 2023