Page 32 - Craftcil Aug & Sep 2023

seminars & workshops

Mr. Hansraj Baheti welcomed the participants and appreciated
EPCH's efforts for organizing a program for awareness about
design, impact of design on marketing and various other aspects
to support the exporters & industry. He said, “the participants will
get good results and will achieve success in business by
understanding different areas of business and its segments
through the program. The Council wants to increase exports of
handicrafts multiple times so there is need to understand design
and product quality. The design workshop will help participants
understand the trends and latest design as per market”
Mr. Anand Belhe made a presentation on design process,
Ms. Vandana Bhandari spoke about importance of design & trends
types of trends, types of design, forecast and development of
in product development. She also briefed
pattern & design, etc. He described about trends & it's impact
about the need to improve in design area
as well as the need to understand what factor effects the prices.
and make the buyers understand about the
He also shared geographical interpretation to understand
craft, development and purpose of
design trends & forecast. He explained about WGSN stories,
development and ensured that EPCH will
type of trends and buyer side demands.
continuously work on this aspect. She also
briefed about other initiatives to connect After the presentation, there was an activity for
designers and exporters with the help of participants for interpretation of trends in design and
EPCH’s design connect program. adaptation of those designs on products. Participants shared
their experiences and appreciated the efforts of EPCH.

32 CRAFTCIL • August-September 2023