Page 16 - Craftcil Aug & Sep 2023

feature -2nd Khilona-India Toys & Games Fair 2023

Panel Discussion on Made In India Toys Inspiring Creativity and

th
Encouraging New-Age Innovation; 19 August 2023

Suhasini Paul, Co- Founder & Toy
Designer, Paul Studio spoke on
‘Design for Play and How Toy Design
Innovation can Impact Businesses.
She stressed on few pointers like,
good design makes the brand catchy
& notable, generates good revenues,
helps to make the toy brand
consumer savvy, makes toys user
centric and makes toy brands stand
out from the counterparts. Design
motivates customers to take action
and buy and consequently, god

design generates good CGI in creating promotional content for the use of pitching
revenues. Good design samples and ideas by creating photorealistic imagery. Computer-
improves sales and makes generated imagery, or ‘CGI’ for short is the method of using
businesses more profitable by computer graphics to create virtual digital representations of
giving new USP’s to the objects generated in the form of digital 3D models that were
marketing & sales team. historically reproduced as still images or animated videos using

Well designed toys build computer software. However, CGI or 3D modelling is starting to
consumers’ trust while making have a bigger use in the form of video games and more recently
the toy brand more engaging. Consumers are most likely to is assumed to become an integral part of how we create and
choose the brand which meets their needs more effectively. build the Metaverse and what features inside it. The faculty
Well designed toys give users seamless, immersive and enjoyable discussed about cost efficiency and how by adding the little
play experience, making the brand consumer savvy. extra elements, one single toy becomes various toys with
multiple play value as child grows, hence reducing cost of the
Paul Sandip Co- Founder, Paul
product. showed step by step process of launching an IoT toy.
Studio, shared how his Studio
Internet of Things(IoT) toys are children’s toys that are embedded
undertakes design project. He
with special sensors and firmware for providing personalized
shared, “I am in the sphere of board
interactions with kids.
games & puzzles, wooden and
plastic toys, school and home Nupur Agarwal, Director, Beyond Braille shared that at least
furniture, licensee toys, stationery, 2.2 billion people have a near or distance vision impairment.
sports accesories and promotional India is home to one of the largest visually impaired population
toys,” and spoke about the use of in the world. She identified gaps like ‘What are the existing

16 CRAFTCIL • August-September 2023